I created an engaging character for the label and took the aspect of “wolf’ to literally symbolize the playful, somewhat wild and free mascot for the brand. I knew that wolves were a common character featured in American Traditional sailor tattoos, and as sailors traditionally liked to imbibe freely, I decided to utilize this character and play with this thematic convention.
I knew I wanted to create an air of mystery and intrigue while communicating a strong energy to be attractive to consumers and entice them to the brand.
After the visual identity was established it was then appropriate time to commence wire framing of the content structure. It was important to establish the visual identity separately so that the brand's unique visual standpoint would not be influenced by pure web display conventions.
Final Output design is a long form landing page. This established the tone of the company and built a rapport with the user to be engaged with and ultimately explore the site. This high fidelity representation supported the textured layers of the product accompanied with vintage sensibilities.
