Coca-cola has been involved in many social and environmental projects for years but hasn't been able do showcase them properly. They had tons of pdf's and photographs but no proper content. The challenge was to analyze and categorize all the content and display it in an intuitive and clean interface, which would later be localized and translated for all of coca cola's markets in the world, directed exclusively to journalists and environmental organizations.
The project was based on 7 pillars, under which the content was to be filed. We managed to create a 3d navigation that reflected each pillar: a wave for water, a heart for wellness, a dome for communities and so on.
All the animation and sound effects were based on organics and fluidity, trying to achieve a more human effect, rather than a computer generated sound.
All the texts had to be rewritten or written from scratch by journalists and all the content of the website could be compiled in pdf files for future reference and research.
These were early stages of the design. Initially we wanted to have more colors, having diversity, trying to represent humanity and differentiating the pillars to make the navigation easier for the user. Later on we decided to make it all red, based on the client's trademark color.
Fluxo
Intro icons Storyboard
This website has been awarded
• Silver Medal at the Wave Festival in Rio 2009
• The Favourite Website Awards (The FWA) : Site Of The Day: 25 MAR 2009
• Silver Medal at the Wave Festival in Rio 2009
• The Favourite Website Awards (The FWA) : Site Of The Day: 25 MAR 2009
Credits:
• Client: The Coca-cola Company, 2008
• Copywriter: Ana Mangeon and Ricardo Samamba Rocha
• Journalists: Milton and Paula King
• Coding: Gabriel Laet, Rikard Ekberg and Valck
• Motion Design: Valck
• Project Management: Mylena Mandolesi
• 3D: Gabba
• Sound Effects: Argila Music
• Client: The Coca-cola Company, 2008
• Copywriter: Ana Mangeon and Ricardo Samamba Rocha
• Journalists: Milton and Paula King
• Coding: Gabriel Laet, Rikard Ekberg and Valck
• Motion Design: Valck
• Project Management: Mylena Mandolesi
• 3D: Gabba
• Sound Effects: Argila Music
Special Thanks
• Ricardo Samamba Rocha and Danilo Gabba
• Ricardo Samamba Rocha and Danilo Gabba
