Driven by a desire to make a more meaningful connection with locals and truly capture Byron Bay’s unique spirit, Byron Bay Brewery have rebranded.

Partnering with Byron fashion and lifestyle brand Thrills, they created a visual identity and aesthetic directive that taps into the cruisy effortless vibe of Byron Bay, carving out an authentic space in category.

We’ve worked to bring the brewery’s new brand positioning and visual identity to life on packaging and in brand activation. In true Byron style, this was a collaborative process that brought together a mash up of influences, ideas and expertise.

The first task, to deliver the brewery’s favourite seasonal beer to the rest of Australia. A premium easy drinking lager, made for the Byron Bay lifestyle.