Andrea Torcoli's profile

Cinzia Your Skin Friend (social & viral)

Andrea Torcoli
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CINZIA LA TUA AMICA PER LA PELLE - IDI FARMACEUTICI

Client: Idi Farmaceutici

Agency: Leo Burnett

Role: Senior Copywriter & Digital Strategist

Year: 2013

Brief:
Launch of Idi Farmaceutici new cosmetic product line and digital activation for promo events in pharmacies called "DERMADAY"





CASE HISTORY
social media marketing SOCIAL MEDIA Viral strategy Digital strategy Content Management branded content Entertainment Digital activation
HONORS & AWARDS

PIAF 2013 BRONZE for Media Activation
ADCI 2013 BRONZE for Viral Marketing
ADCI 2013 SILVER for Promo & Activation
ADC*E 2013 GOLD for Promotion
CANNES FESTIVAL 2013 - SHORTLIST for Promo & Activation
CANNES FESTIVAL 2013 - SHORTLIST for P.R.
EUROBEST: BRONZE
CRISTAL: BRONZE + SILVER
EPICA: BRONZE + SILVER






Cinzia Your Skin Friend (social & viral)
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Andrea Torcoli's profile

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Andrea Torcoli's profile
Milan, Italy

Cinzia Your Skin Friend (social & viral)

CHALLENGE IDI Pharmaceuticals, a niche company but at cutting edge of dermatological research, wants to shoe them that it’s safer to trust to qua Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives