World Vision - Christmas Gifts
Business problem:
World Vision’s gift cards blended in with all the other charity cards. They looked like your stock standard cards with little personality or flare. We needed these cards to stand out and grab people’s attention while communicating impact.
Insight:
Many gifts we get at Christmas can be a bit, well...ordinary.
People are searching for ways to give more impactful gifts at this time of year.
World Vision’s gift cards blended in with all the other charity cards. They looked like your stock standard cards with little personality or flare. We needed these cards to stand out and grab people’s attention while communicating impact.
Insight:
Many gifts we get at Christmas can be a bit, well...ordinary.
People are searching for ways to give more impactful gifts at this time of year.
Idea:
Let’s show just how powerful these gifts are by quantifying them and showing how much impact they can have.
How we did this:
Through bold design we took World Vision into the 21st century. We created a platform that would give the “feels” through images yet deliver the impact of the gift through our bold messaging. We used a simple grid system design that was flexible to roll out across 62 gift cards. This was rolled out across digital and print.
How this worked across the cards. We also developed a QR code that would track your gift.
We also had to develop this style into a catalogue that was posted out to members.
It also worked across digital and social. With gifts that used the grid format to build a gif that was bold and interesting.
Curated at The Royals working closely with World Vision to roll it out into all media.
