ANDRIANI s.p.a.
Andriani s.p.a. is a cereal company from Gravina di Puglia (BA), one of the most important companies in the innovation food sector. The brand design proposal of the new path of the company towards sustainability is based on the harmonious interaction between 3 elements: brand, character and color.
The SANA brand is an acronym that stands for: “Andriani - Sustainable and Natural”.
The circle is flanked by a logotype that clarifies the meaning of the name of the activity. The last element is the color: green for the brand and brown for the logo, in the tones that refer to the natural elements of the earth. Green symbolizes sustainability, respect for the environment and for human beings. Brown refers to the fields to be cultivated, figuratively it was chosen to represent the stability and security of a company that has been present on the international market for years,
far-sighted in terms of technological innovation.
The circle is flanked by a logotype that clarifies the meaning of the name of the activity. The last element is the color: green for the brand and brown for the logo, in the tones that refer to the natural elements of the earth. Green symbolizes sustainability, respect for the environment and for human beings. Brown refers to the fields to be cultivated, figuratively it was chosen to represent the stability and security of a company that has been present on the international market for years,
far-sighted in terms of technological innovation.
