The New Company's profileAndreas Pranoto's profileMatt Luckhurst's profileWilliam Geddes's profile+2

Nike Giannis Zoom Freak One

Multiple Owners
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Giannis Antetokounmpo Nike zoom freak 1 The New Company design one of one nike basketball

For Giannis Antetokounmpo's debut signature shoe, we worked with Nike to create a sophisticated graphic system inspired by ancient greek motifs. The New Company created a custom wordmark, graphic system, motion, and 3D graphics for the campaign.

Giannis Antetokounmpo Nike zoom freak 1 The New Company design one of one nike basketball
Giannis Antetokounmpo Nike zoom freak 1 The New Company design one of one nike basketball
Giannis Antetokounmpo Nike zoom freak 1 The New Company design one of one nike basketball
Giannis Antetokounmpo Nike zoom freak 1 The New Company design one of one nike basketball
Giannis Antetokounmpo Nike zoom freak 1 The New Company design one of one nike basketball
Giannis Antetokounmpo Nike zoom freak 1 The New Company design one of one nike basketball
Giannis Antetokounmpo Nike zoom freak 1 The New Company design one of one nike basketball




Credits ↓

Executive Creative Director: Matt Luckhurst, Design Director: Will Geddes, Design: Andreas Pranato, Frederique Gravier, Motion: Blake Piyathanapong

Photography: Carlos Serrao

Nike: Design Director: Darien Birks, Design Studio Manager: Amy Christensen



Nike Giannis Zoom Freak One
Published:
The New Company's profileAndreas Pranoto's profileMatt Luckhurst's profileWilliam Geddes's profile+2
Multiple Owners

Owners

The New Company's profile
San Francisco, CA, USA
Andreas Pranoto's profile
San Francisco, CA, USA
Matt Luckhurst's profile
San Francisco, CA, USA
William Geddes's profile
San Francisco, CA, USA

Credits

Matt Luckhurst's profile
Andreas Pranoto's profile
Frederique Gravier's profile
William Geddes's profile

Project Made For

user's profile
The New Company

Nike Giannis Zoom Freak One

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