Staple Object: Branding
Our team was tasked with the creation of a new set of branding guidelines for Staple Object, a brand whose core messaging was to create simple and intuitive designed products to improve the everyday working lifestyle.
The brand had just launched its Flip Book Series and was seeking a clean, form driven aesthetic that would not intrude into the product.
Inspired by the books paper variants of grids, dots, and lines, we focused on exploring various forms that would form the basis of the brands aesthetic.
The final aesthetic translated into the final look of the brand
Product is available at: https://naiise.com/collections/staple-object
