CBRE’s top Tenant Representative team wanted to transform itself from just being seen as the top team at CBRE to being viewed as the top team in the market. Not only did this involve rethinking the brand, but also developing a strategy to not just get the attention of their potential customers, but to leave no doubt who they should partner with on their next project.

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Kevin Calihan, Senior Vice President

Jami Hribal, Copywriting

Photography: Leland Gebhardt, Al Payne, Kyle Zirkus, Mark W. Lipczynski, & Cedric Cummings

No detail was too small for this project. One of our first steps in rethinking the brand was guiding how prospective clients view the team. We wanted to ditch the cold and unwelcoming standard corporate headshot. The headshot needed to appear warm & friendly, as if you were ponying up to the bar to catch up with an old friend.

Most of the time, it’s best to strip away the excess and leave only the crucial elements. For the Tenant Rep team, they didn’t want to leave anything out, showing they truly do it all.

Prospective tenants want to visual what their new office space could look like. So, we put together a coffee table book highlighting the coolest spaces in the Valley.

The greatest testament real estate brokers receive are clients who use their services repeatedly. Kevin’s team leverages the resources and power of CBRE to provide unrivaled service to our clients. Creating lasting relationships because their service and dedication is better than all the other options.

Once we finished the Tenant Rep Brochure, Cool Spaces Coffee Table Book, Client Referrals Trifold, Individual Service Line Brochures, & Team Poster, we needed to put it in something that would wow the prospective client. That something is the The Box. A custom made box that practically takes up an entire conference room table and demands attention.