THE REGISTRY
The Registry is an integrated media company that has been covering Bay Area commercial and residential real estate news for over a decade. The Registry wanted to refresh their brand to emphasize their market leadership.
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THE STRATEGY
Shape the future of commercial & residential real estate journalism in the Bay Area. We revamped the event marketing, media guide, and magazine publication over a 6 month period.
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THE TEAM
Vlad Bosanac, Publisher
Heather Bosanac, President
Brett Goetschius, Editor
Laura Kudritzki, Photography
MEDIA GUIDE
The Registry is the only Bay Area-wide real estate news and information outlet that covers all 9 Bay Area counties (over 100 cities), bringing a higher level of understanding throughout the industry and an unparalleled level of industry connectivity.
Our commitment to the industry is to provide relevant and broad coverage focusing on analysis, information gathering and breaking news in the real estate industry. In addition to our magazine publication, we also cover breaking news through our website (theregistrysf.com) and organize exclusive, high-level industry events, where C-level executives discuss the most relevant and timely topics.
THE Q
Commercial real estate market tips, trends, and strategies for pros in sales, leasing, and investment. The update included a revamped logo, new layout styles, and changes to the article lengths; to have quick reads, as well as deeper dive articles.
Article Summary: Two tech titans are headed for a showdown in their hometown of Mountain View—a land battle in the northern part of the city many consider the epicenter of Silicon Valley.
Concept idea: Photo of two boxers with Google & LinkedIn logos photoshopped onto the gloves.
Solution: I took inspiration from vintage boxing posters to set the tone for the showdown.
