Nibbi Brothers has been constructing technically complex, iconic structures in the San Francisco Bay Area since 1950. They use their knowledge and experience to deliver the region’s most challenging, logistically difficult and sustainable projects. Nibbi wanted to emphasize their tight relationship with the community & their employees.

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I partnered with Nibbi’s marketing team to sharpen their brand, messaging & marketing collateral. This resulted in the creative tag “Serving our Clients & Community with Integrity, Innovation, & Quality” and a multi-touchpoint campaign that ran throughout the San Francisco Bay Area.

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Joe Olla, Vice President of Business Development & Marketing

Loren Nordlund, Marketing Director

Catherine Young, Copywriter

A VISUAL IDENTITY TO MATCH
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Nibbi’s visual language was updated to a modern aesthetic to match their forward thinking approach to construction.

NIBBI’S VALUES ARE A CRUCIAL FOCUS OF THE THEIR ETHOS.
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Safety, Honesty & Integrity, Client Focus, Social Responsibility, Financial Stability, Opportunity, & Family Culture

PRINT & DIGITAL ADVERTISING
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After we had the nuts and bolts in place, we began driving broad awareness through ads in industry publications, both online and in print.