How do you intuitively display all the features, sizes, components and geometry of a highly engineered bicycle to a very discerning following? This was a key UX/UI challenge and it became even more difficult considering the necessity of our 'mobile first' approach.

Cervelo manufacture bicycles for very specific riding styles. We built out personas to identify each rider type, what makes them tick and which series of bicycle is relevent to them.

The website is built on the new Magento 2 Enterprise platform. Magento is an open source ecommerce platform popular amongst medium to large enterprises. There are relatively few developers experienced in Magento 2, as it is a new beast that requires a substantially different approach to programming than other, older platforms.

It was an ambitious challenge. VentureWeb’s dev team applied an agile development process, working in focussed sprints, and learnt the new way of programming. They created a highly customized user interface by developing plug-ins to create custom design and functionality.

Alongside the design and development processes, VentureWeb also created all new content for Cervélo’s new website. We worked closely with Cervélo’s product, and engineering teams to write copy that tells the Cervélo story and conveys the information their audience wants.

The launch of the new Aspero has allowed Cervelo to really reinvent itself to the riding market. Learn more at www.cervelo.com