Hum Propolis
Hum produce all natural health products made from bee propolis. A distinctive new brand was needed to help bring their product range to market in both New Zealand and Asia. A minimal approach was taken to give the range a more premium look with the whole identity centred around a distinctive wordmark which both phonetically and visually, amplifies the product’s health benefits. A pared back colour palette of black, white and silver give the range a New Zealand flavour.
Brand Identity / Naming / Packaging / Typography
