Logos and brand icons can either identify or explain. Not all logos need backstories, some simply represent you.

Repeat after me...
YOUR LOGO IS NOT AN INFOGRAPHIC!

Too many times people wrestle with trying to say and illustrate too many things with their logos and brand marks.

"I want a dove, the world, some hands, flowers and a rainbow, can you add gradients and make it look gold too?"

What does an APPLE have to do with computers?
What does AMAZON have to do with selling products?
What does a mermaid have to do with COFFEE?

The logo identifies you and represents you. It doesn't always need a backstory and layers of meaning.

But it can if you want, just don't overcomplicate it. 

As you dig deeper into Apple, Amazon and Starbucks you realize that it has meaning and strategy behind it. But it doesn't try to say it all in the brand mark. 

My Voppa icon has meaning. I take my clients from confusion, fracture or lack of focus to clarity. 

I show this by using the "V" from Voppa and a dot. That's it. 

I don't try to add all the explanations, ideas, logic and strategies into it. 

THE BEST LOGOS FOLLOW THESE RULES:
• They are SIMPLE
• APPROPRIATE for your brand
• MEMORABLE because they are uncomplicated
• SCALABLE will it work as a Favicon and on the side of a building
• TIMELESS if it's too trendy and you plan on being around for a while it will date quickly and affect perception.

Hope this helps.

I help my clients by taking them through 5 STEPS TO CLARITY. Then we go through the process of creating a design that aligns with that strategy in a creative way.