EXISTING PACKAGING VS. PROPOSED REBRAND
Gedney State Fair Pickles are a premium pickle product line that showcases the award-winning recipes of home picklers. I led the rebrand of the line speaking more to the "award winning" nature of the product line than the current look. A ribbon replaces the ticket shape, and conveys the winning nature of the recipes, evoking the state fair ribbons one would receive in competition. The ribbons are color-coded to help differentiate each item for consumer ease while simultaneously creating a vibrant color story.
