CURRENT PACKAGING VS. PROPOSED REBRAND
Gedney Foods has a rich history as a company that has been making quality pickles for over 135+ years. Gedney requested an updated brand look that didn't stray too drastically from the form, shape, and color of the existing packaging. I went through the label history and was inspired by the looks of the early 90's, then took that form and simplified it. The background pattern celebrates Minnesota with the unique watermarked county names in the state creating a subtle graphic element. The various product types (Dill, Sweet, Kosher Dill) are color-coded to make it easier for consumers to identify their desired product on the shelf.
