I was inspired by hot sauce and popular ghost pepper challenges while creating the brand new Hot & Spicy Flavored Pickles product line for Gedney Foods. The labels showcase the heat and danger of the product through the use of black and grunge text and background elements, as well as the inclusion of a skull as the "o" in GHOST. A gradient scale on the side of the jar lets the consumer know how hot the item is, while the product copy questions whether they “can handle the heat”.
