It’s been 10 years since Shaun White first slapped a bullseye sticker on his snowboard and helmet. Since then he has won virtually every accolade in snowboarding and skateboarding including the only perfect score in the Winter X Games. Target has been his sponsor through it all. Fellow was asked to pay homage to this remarkable 10-year run of Target and Shaun White. We mixed slices of Target marketing from the last 10 years with new images that together celebrate the spirit and energy of this dynamic partnership. The outdoor work was completed in time for the Summer X Games and towers over the streets of downtown L.A.