Alain Afflelou. Blue Block glasses
Client Alain Afflelou / Direction Modik Estudio / Creative Direction Jorge Tortosa
Script Roser Llinares / Illustration Alex Grima / Music Clap! Music&Sound
2D Motion Alex Grima & Jorge Tortosa / 3D Artist Xavi Serrat
Script Roser Llinares / Illustration Alex Grima / Music Clap! Music&Sound
2D Motion Alex Grima & Jorge Tortosa / 3D Artist Xavi Serrat
The client
Alain Afflelou contacted us to make the presentation spot for his BlueBlock product. These glasses have the peculiarity of blocking the "blue light" emitted by the screens of most of the devices that surround us.
Alain Afflelou contacted us to make the presentation spot for his BlueBlock product. These glasses have the peculiarity of blocking the "blue light" emitted by the screens of most of the devices that surround us.
The concept
The light emitted by the screens takes center stage. It becomes another character. It is the thread of the first part of the animation. Later, more technical questions are passed to explain the qualities of the product.
The light emitted by the screens takes center stage. It becomes another character. It is the thread of the first part of the animation. Later, more technical questions are passed to explain the qualities of the product.
Project technique
This project combines 2D animation to create the main narrative and has a part in which we had to integrate and animate the real product in 3D. At all times we had to maintain the graphic balance of this 2D + 3D visual combination, so difficult at times to control.
This project combines 2D animation to create the main narrative and has a part in which we had to integrate and animate the real product in 3D. At all times we had to maintain the graphic balance of this 2D + 3D visual combination, so difficult at times to control.
The Storyboard
In this case, it was decided to invest more time and love in the development of the storyboard. Thanks to Alex Grima's drawing quality, the client perfectly understood the type of narrative the project was going to have. It was a plus to the project.
In this case, it was decided to invest more time and love in the development of the storyboard. Thanks to Alex Grima's drawing quality, the client perfectly understood the type of narrative the project was going to have. It was a plus to the project.
Storyboard by Alex Grima
Chromatic range of the initial scene
The chromatic range
It was also very important to present the customer with several alternatives of chromatic ranges. When you are going to present a real sale product, it is important to have a control of the color that is going to be used for the development of the illustrations. It must have a direct relationship with the audiovisual project.
It was also very important to present the customer with several alternatives of chromatic ranges. When you are going to present a real sale product, it is important to have a control of the color that is going to be used for the development of the illustrations. It must have a direct relationship with the audiovisual project.
Chromatic ranges presented
Some micro-animations
3D footages
Discarded plans
We find it interesting to show you some illustrated and animated concepts, and that in the end they were discarded by the client to shorten the final video. This part is more iconic and has a graphic language differentiated from the rest.
We find it interesting to show you some illustrated and animated concepts, and that in the end they were discarded by the client to shorten the final video. This part is more iconic and has a graphic language differentiated from the rest.
Styleframes
