At Beardwood&Co., I was the lead designer for the new visual style for TSYS, a $5B payment processing brand. The lines from the existing logo were extended into a "continuous line" element that formed the basis for the entire identity.
I developed 100+ applications for the new brand — ranging from brochures and stationery to email newsletters, environmental graphics, and employee swag.
I also designed and wrote the brand's new 140-page brand guidelines document, including a step-by-step toolkit to help in-house designers create new brand materials.
I also mapped the environmental journey of both employees and visitors to TSYS offices, and created environmental graphics to tell the brand story in a meaningful way.
