On the occasion of the opening of the PyeongChang Winter Olympics,
Anta announced the arrival of the Olympic time with the theme poster
“Don't be afraid of being burned by the cold”.
Advance communication, use a series of virus videos to spark public debate before the opening of the 2018 Winter Olympics,
which blended the classic Winter Olympics project into real life, with a relaxed and humorous smile.
Also call for action and drive people to campaign responsive website.
Responsive, campaign website and social platform
To create a hot topic in Winter Olympics #White Ignition#, the brand has built a platform for the audience to understand the information of the Chinese Winter Olympics, thus focusing on the massive traffic and attention, and attracting audiences from all circles to discuss the Winter Olympics. Up to now, the number of readings on this topic has reached nearly 300 million,
and the number of discussions has exceeded 80,000!
Responsive, the posters and copywriting hit the hearts of consumers
Though all matches of the 2018 Winter Olympics
