I was approached by Jimmy, CEO of The Modular Analytics Company (TMAC) to condense incredibly complex business processes and products into bite-sized, 30 second videos. Using a combination of audio and animated visuals, I created the first episode in a potential series titled "X in 30 seconds".

Below is the original short GIF used as a POC and the subsequent final animated piece.

Based on an additional idea I pitched as a joke, Jimmy would later go on to create a Podcast episode "Text Analytics in 30 seconds, in 30 minutes".