Extreme ironing is a growing internationally-competitive sport that brings the thrill of extreme sports to the satisfaction of wrinkle-free laundry. For the Boise Steamsters, branding and merchandising adds legitimacy and cultivates publicity for their obscure sports team. (Concept)
A series of promotional window decals to appear across Boise on any windowed surface. Shown here at bus stops around the city.
(Left) Practice your technique while making a completely unique team shirt! Plain white save for the logo in the front, this shirt comes with a pack of Steamsters iron-ons.
(Center) A line of ironing boards printed with images of extreme locations make fans feel like they’re in the game no matter where they press their whites.
(Right)
Pick up tips from the pros with a Boise Steamsters season highlights DVD.
Pick up tips from the pros with a Boise Steamsters season highlights DVD.
Collect 'em all and trade 'em with your friends. Boise Steamsters trading cards include stats and facts such as "Garment of Choice" and "SPM" (shirts per minute).Collect 'em all and trade 'em with your friends. Boise Steamsters trading cards include stats and facts such as "Garment of Choice" and "SPM" (shirts per minute).
Steam it like the pros with an official Boise Steamsters competition-grade iron.
