This project taught me I wasn’t born to do dummy packaging. The main purpose was creating an experience through a welcome kit and work with massive information. Roskilde Fest is the largest North European music festival since the 70’s. It takes place in Denmark during the beginning of summer, lasts one week, and has around 130,000 visitors. Roskilde is such an atemporal place, so I took that as an inspiration for creating the concept.  One of the main takeaways was information architecture; how to create a functional infographic with massive information.