NXGN 2019

•

NXGN 2019

_________________________

WHAT IS NXGN?

Goals NXGN is a list of the world's 50 best up and coming talent aged 19 or under, with the Goal editors voting for who they believe are the best; Sancho, Vinicius Junior and Callum Hudson-Odoi are amongst the top 10

The creative challenge was to find an interactive experience which reveals the top 50 young players, whilst creating a visually pleasing campaign that resonates with the Gen Z audience and the players receiving the awards.

Art Direction: Retro gaming // Space // Nebular

The players were categorised by shapes; circle, triangle, hexagon , square and the winners with the NXGN X all subtly linking back to the gaming element.

ART DIRECTION: Nicola Taylor, Samantha Dyson

ARTWORK: Samantha Dyson, James Hawkshaw

WEB: Nicola Taylor, Parallax.

MOTION: Lucy-Rae Naylor, William Lennard

01. PLAYER ARTWORK

WEBSITE.

____________________________

WEBGL _ SHORTHAND

Goals forward-thinking approach using the visual story-telling editor Shorthand has created opportunities to partner up with external web agency Parallax, who worked on the technical WebGL experience.
This building a much more interactive experience than previous years allowing the design team to push boundaries technically and creatively by producing premium content that appeals to the Goal audience.

This was then delivered to 17 of the Goal editions all which was translated and pushed out across the Goal network.

LINK TO WEBSITE: http://www.goal.com/story/nxgn2019en/index.html

02. MOBILE