How do you prove the capabilities of Nikon's most advanced camera?
You challenge 4 elite Global photographers to capture the shot that's eluded them their entire career, putting themselves and the cameras to the ultimate test.
We filmed an in-depth documentary following each of their incredible stories, which will become the heart of this campaign, taking viewers from the heart of Africa to the smoking slopes of Mount Etna. These were supported by multiple TVCs, key visuals, print, digital and social - for each photographer - which will be shared with markets around the world.
The TVCs and key visuals already saw the D850 sell out worldwide and the documentaries, filmed in conjunction with award-winning documentarian Mark Bone, are rolling out currently.
The first documentary to launch - featuring the story of Delly Carr overcoming a stroke to return to set - was a finalist at the International Ciclope Festival.
