Rebranding for the webTV Coimbra Canal (www.coimbracanal.

 

The concept for this rebrand stems from its inception (a webTV on Coimbra's Fado). The key element derives from the "Coimbran Tear" that can be found in coimbran guitars. Being a inherently simple form, it allows for a lot of flexibility, resulting in surprising end results.

Diferent idents were made, ranging from classic archive 8mm footage of the city to themed idents aimed at younger crowds. The constant is allways the tear, which can one moment be a window to the past, and in the next, a glimpse of he future.

 

We aimed at expressing this metafor as vividly as possible.