Chupa Chups New Brand Image for Hongkongers
Art Direction Homework, 2016
Chupa Chups can be commonly seen in shops nowadays, but as I hope to arouse Hongkongers’ interest in eating Chupa Chups more again, I would like to repositioning the image of Chupa Chups in order to make Hongkongers feel that it is not only for children anymore. From making use of the Chupa Chups’ USP (Unique Selling Point), and assuming all the flavours are represent different emotion feelings of people, may evoke their sympathetic responses.
For example, in this poster, the girl is jealous of another girl who had a boyfriend. The grape flavour can be used to represent jealousy as “grape” in Cantonese (葡萄) has the meaning of jealous, it was a slang created by Hongkongers.
