![colorful 80s boombox Coldwar space shuttle tv show NATGEO](https://mir-s3-cdn-cf.behance.net/project_modules/1400/77d12a7637887.5785b87ece9ae.jpg)
National Geographic at SXSW 13
The 1980’s was a magical decade stockpiled with history-shaping entertainment, politics, and sports events. I was born in 1980, so most of these moments are a blur, but I still have great memories of TV shows, music, and fashion from that great period of time. In 2013, National Geographic (NatGeo) launched a new documentary show, which highlighted keys events from the incredible 1980’s.
To launch the program, NatGeo hosted a launch party at Austin's SXSW 2013. I was commissioned to create a key visual illustration that represented the tone of the show and also carried a vibe that matched the energy of SXSW. The key artwork was built to work as a combination of assets, allowing the NatGeo design team to hone in on specific pieces of the artwork and focus in on it over different communication platforms.
The 1980’s was a magical decade stockpiled with history-shaping entertainment, politics, and sports events. I was born in 1980, so most of these moments are a blur, but I still have great memories of TV shows, music, and fashion from that great period of time. In 2013, National Geographic (NatGeo) launched a new documentary show, which highlighted keys events from the incredible 1980’s.
To launch the program, NatGeo hosted a launch party at Austin's SXSW 2013. I was commissioned to create a key visual illustration that represented the tone of the show and also carried a vibe that matched the energy of SXSW. The key artwork was built to work as a combination of assets, allowing the NatGeo design team to hone in on specific pieces of the artwork and focus in on it over different communication platforms.
![colorful 80s boombox Coldwar space shuttle tv show NATGEO](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/268df37637887.5785b87ed0196.jpg)
In order to adapt the campaign for many different formats and medias the key-visual was created with floating elements that could be moved around to better suit the new format or even compose new layouts.
![colorful 80s boombox Coldwar space shuttle tv show NATGEO](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/99391e7637887.5785b87ecf2ee.jpg)
![colorful 80s boombox Coldwar space shuttle tv show NATGEO](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ae35aa7637887.5785b87ed1b5d.jpg)
![colorful 80s boombox Coldwar space shuttle tv show NATGEO](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/533cb67637887.5785b87ed318b.jpg)
![colorful 80s boombox Coldwar space shuttle tv show NATGEO](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7410eb7637887.5785b87ecfd01.jpg)
![colorful 80s boombox Coldwar space shuttle tv show NATGEO](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a4876f7637887.5785b87ed2da4.jpg)
![colorful 80s boombox Coldwar space shuttle tv show NATGEO](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3924cd7637887.5785b87ed14d9.jpg)
![colorful 80s boombox Coldwar space shuttle tv show NATGEO](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3a7d6b7637887.5785b87ed247a.jpg)
![colorful 80s boombox Coldwar space shuttle tv show NATGEO](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a83d817637887.5785b87ed0ab4.jpg)
For inquiries, please contact:
Adhemas Batista
www.adhemas.com
Email: adhemas@gmail.com
Follow my Instagram: @adhemas
Email: adhemas@gmail.com
Follow my Instagram: @adhemas
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