In his book, The Storyteller’s Secret,  Carmine Gallo reveals why some ideas catch on and others don’t. He explains how top storytellers from Richard Branson to Malala Yousafzai do what they do best: build brands, inspire change and spark movements. Gallo has studied the greatest TED speakers, business legends and entrepreneurs and has identified five different types of storytellers, each with unique strengths that help them spread their ideas and inspire audiences to act. 

To promote the book, Prezi teamed up with Carmine, and I was tasked with creating a presentation going through the five categories of storytellers he calls out in his book.