SEO Content Strategy
Achieving Position 1 for a Top Priority Keyword
The goal of this project was to help Vision Direct rank for their primary keyword, "contact lenses". At the time I began the content strategy for this project, Vision Direct ranked seventeenth for the keyword, with big competitors that had much better budgets taking positions 1-10.
In order to compete, we needed informative, long form content that was well optimised, useful and linked to relevant pages internally. We also needed a viable outreach campaign to improve the page's backlink profile.
Within 6 months of my strategy being implemented, Vision Direct ranked no.1 for their primary keyword. They still do right now.
The Long Form Content that Beat All of Vision Direct's Competitors
View the whole page at Vision Direct - https://www.visiondirect.co.uk/contact-lenses
