In early 2018, Prezi conducted a survey of over 1,000 business professionals on the state of attention in the workplace. The findings were spectacular, actually disproving the myth that a human's attention span is shorter than a goldfish, and the plan was to create an ebook visualizing the results.

For being a visual communications tool, the existing ebook template was not very visual. And we couldn't have an ebook stressing the importance of visuals, well, not have visuals. This prompted me to create an entirely new template that was much less focused on text, and allowed me to visualize the data is a much more graphic and engaging way.