Caution // Campaign
research, concept development, art direction, image editing
Women’s rights campaign that raises awareness on the issue faced by girls during high school, where they are told their bodies are a distraction to boys.
The campaign’s concept revolves around the word ‘caution’, which is a word used to warn about potential hazards. Caution tape was used to bring attention to the ‘dangerous scene’ which is the exposed areas of a woman’s body. The posters tackle a problem that many high school girls face when they are forced to abide by strict dress code rules at school in order not to be a distraction to boys. The caution tape was chosen to stand out and be the prime focus of the posters, and the grunge style was depicted with the use of black and white halftone on the images. This campaign is intended to spread and start a movement, using the caution tape as a symbol alongside the hashtag #MyBodyShouldntBeADistraction.
