Legend has it that this was once the drink of Austrian emperors and kings – and emperors and kings alone. The common folk had only tales and stories about it. And as times went on and the emperors and kings vanished, the drink went with them. Until now. Now, the legacy of Austria’s most noble drink continues.

After reimaging and constructing a 100 year old version of our fictivious logo, we were only half way there.
Now that we had the old version down, we could do an instant re-branding and bring it back to the 21st century.

Emperor and King

Concept & Design: Zwupp (Stefan Joch, Andreas Putz)

Text: Michael Wittmann

Year: 2018