Humble Sea Brewery

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Humble Sea Brewing Company is a craft brewery founded in a tiny town in the Santa Cruz Mountains, California. Established by three long-term buddies, they brew everything from dry-hopped Belgian lagers to double IPAs to barrel aged sour cherry ales. Nostalgic. Explorative. Colorful. A craft beer brand that invites a diverse community into a warm and open atmosphere. "The best beer we've never tasted.", says Edible Monterrey. It's our job to communicate the lifestyle that Humble Sea sells. It's their job to produce great beer. Luckily the do the latter damn well.

This identity is designed to work within a much more robust system than simply a logo. Evolving and growing alongside the brewery, over the years we developed a small family of illustrations, created promotional shorts for beer releases, expanded the color palette and adapted the versatile iconography allowing this identity to easily transition into clothing, community foundations and even billboards.The latest addition to the brand has been the creation of bottles for their Barrel-Aged beers program, as well as an extensive family of cans, coming soon :)