![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/disp/67197974545957.5c33843288643.png)
I was asked by Ken Hall Ltd. to create a logotype and crest device for Newman & Regent, their new shoe and bootmaker brand hailing from Northampton, UK. Ken Hall have a rich history of shoemaking, and wanted to take cues from the architecture of their factory, in existence since 1873, as well as nod to the stellar reputation of Northamptonshire as a traditional hub for the highest quality cordwainers.
Thanks to the Newman & Regent team for their trust over the course of the project.
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a4de274545957.5e29785c2fc96.jpg)
Initial Logotype roughs / development
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/54eafe74545957.5c33843289a63.png)
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8f0e8974545957.5c33843287d9d.png)
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/da080174545957.5c3384328821a.png)
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8eb36474545957.5c33843288a83.png)
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/063aa574545957.5c33843288dca.png)
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1f818774545957.5c3384328976e.png)
Chosen route, developed:
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/disp/23c13574545957.5c348163e7b01.gif)
Crest/Roundel Device
Besides the logotype, the Newman & Regent team also wanted some kind of crest or roundel device. So my next job was to explore some routes for that element, which would not only work as a stand alone element but could be combined with the existing logotype.
Route One: Rosette
The Rose is synonymous with Northamptonshire, so we used that silhouette as a starting point here.
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/disp/a2754474545957.5c3490b301ba9.gif)
Route Two: Floral Crest
Continuing on the floral theme, but this time to form more of a crest type device. We also took inspiration from the lantern shaped keystone above the entrance to the factory, to create a central element within the crest. The idea being that this keystone could be used on it's own as well as within the crest.
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a85bad74545957.5c3490b301483.png)
Route Three: Keystone Crest
This version uses the keystone from the factory as a focal point, with the Silver Falcon perched atop of it, a bird derived from the heraldry of Edward III.
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b4848e74545957.5c34c0a4a22bd.png)
Chosen Route: Keystone Crest 2
The client eventually chose another version with the keystone as the main focal point, but with a slightly different approach to the floral ornaments. I also included a rosette motif, also borrowed from the front of the Newman & Regent factory building, on which the Silver Falcon could perch.
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/aaf9fb74545957.5c3490b301252.png)
Final Logosuite
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/200dc874545957.5c3490b301024.jpg)
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2899a974545957.5c349e53b5b0d.jpg)
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![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0f2a3f74545957.5c349e53b64f7.jpg)
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1b627674545957.5c349e53b55ae.png)
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![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/077b0c74545957.5c349e53b61c3.png)
![logo Logotype vintage crest woodcut lettering type identity coat of arms](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2bf57574545957.5c349e53b5e25.png)
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