Designing a Brand manual: Fitzup
This manual captures the ideas, the spirit of the company by helping our employees & partners what we are all about and to understand the company's motto. It should communicate our ideologies and our tone clearly. Since Fitzup has opened up different sectors in the coming years, Its communication and ideology has to stay the same through out and this manual helps them with that.
This manual also acts as useful guide on how to use our companies identity.
Brand Attributes exercise was to answer the following questions
This is who we are ?
This is what we do ?
This is how you are going to feel, when we do it ?
