Omar El-Shamy's profile

zahnräder netzwerk - Online & On-Ground Campaign

Client: Zahnräder Netzwerk, Germany

Job Description:
      Climate change, poverty and hunger, flight and migration are all issues that concern us all. We decide whether to buy products like jeans, chocolates or cell phones that people have produced in dignified and fair conditions. We decide how much energy we consume. We decide how to deal with the resources and treasures of nature. Our lifestyle and our way of doing business have immediate consequences - for us, other and future generations. It's time to rethink. We are all in demand. Politics and business like each and every one of us.
What can be our contribution to climate protection, to fair standards in the world of work and against hunger and poverty? The 2030 Agenda with its 17 Sustainable Development Goals serves as a guide. It was adopted on 25 September 2015 by 193 Heads of State and Government at the United Nations Summit in New York. The Agenda 2030 is a "World Future Contract". With this treaty, states commit themselves to securing a life of dignity for all by the year 2030. In order to achieve this goal, we too in Germany have to change our way of life.
The 2030 Agenda identifies five core messages as the guiding principles of the 17 goals: 1. Focus on human dignity 2. Protect the planet 3. Promote prosperity for all 4. Promote peace and 5. Build global partnerships.

In essence, the 17 goals for sustainable development are:
 Stop poverty and hunger and fight inequalities
 Strengthen people's self-determination, ensure gender equality and a good and healthy life for all
 Promote prosperity for all and make lifestyles sustainable worldwide
 Respect the ecological limits of the earth: combat climate change, preserve natural resources and use them sustainably

 Protecting human rights - ensuring peace, good governance and access to justice
 Build a global partnership

The goals take into account all three dimensions of sustainability - social, environmental, economic - equally and apply to all countries of the world: industrial, emerging and developing countries. They make it clear that we share a common responsibility for the world.
The success of the 2030 Agenda depends on everyone joining in - not just states and organizations, but each and every one of them. Everyone can contribute. The more people join in, the more likely it is to build an international partnership for sustainable development. Only together will we shape a better, fairer and more sustainable world.


Objectives:
Creating an online and an on-ground campaign.

Designs Created:
- 8 social media posts
- A3 poster design
- A letterhead
- 3 standard sized roll ups
- An Online booklet template
- An Online presentation template
zahnräder netzwerk - Online & On-Ground Campaign
Published:

Owner

zahnräder netzwerk - Online & On-Ground Campaign

Creating an online & an on-ground campaign for the 2030 agenda

Published: