Make daddy exciting.
The Kidult is the social phenomenon of eliminating emotional stability and stress through the fantasy of old childhood. The art toy was a perfect product for young fathers, and it was essential to make them remember toys that they played with in childhood.
We created the robot images based on 80's robot toys such as the square body, round arm, and the key message 'Never grow up' to evoke a hidden desire for favorite toys.
As a creative director and internal film director, I led the team to create content strategies and productions including; 1. main film 2. artists interview contents 3. event live contents such as photos, short video clip, illustrations on the Facebook page.
