Client: Ziploc
Insights: Ziploc® brand Maxi Freezer Bags locks out freezer burns while keeping food fresh. In addition to these tough, durable huge bags, the Smart Zip Plus® seal promises to seal the bag so well, it lets you feel, hear and see the bag close from edge-to-edge, so you can be confident your food is protected from freezer burn and as fresh as ever.
Insights: Ziploc® brand Maxi Freezer Bags locks out freezer burns while keeping food fresh. In addition to these tough, durable huge bags, the Smart Zip Plus® seal promises to seal the bag so well, it lets you feel, hear and see the bag close from edge-to-edge, so you can be confident your food is protected from freezer burn and as fresh as ever.
Idea: We decided to do an ambient advertisement showing that despite the rise of global warming, the Ziploc® brand Maxi Freezer Bags are so large that they can fit a polar bear, and prevent them from the problems of rising temperature, allowing them to live as cool and fresh as ever.
A collaboration project with 이성윤.
