IPEX (Intellectual Property EXchange) is a digital platform, designed to enable content creators and users of intellectual property assets meet each other and interact directly.
IPEX works on the blockchain-powered IPChain infrastructure. All information on intellectual property assets and all deals with intellectual property assets is registered in IPChain, which guarantees the authenticity of of information and its immutability.
IPEX works on the blockchain-powered IPChain infrastructure. All information on intellectual property assets and all deals with intellectual property assets is registered in IPChain, which guarantees the authenticity of of information and its immutability.
During developing the main platform and QA-testing, the task was to develop a landing page to collect a database of interested users.
A one-screen landing page should tell users about the main features and advantages of the service, as well as convey the visual style of the platform.
The product is international, and is focused on large IT markets. So, the site is multilingual. It was important to maintain typographic identity for different languages. Therefore, a font pair was selected that supports each of those languages - Roboto Slab + Exo 2.
According to analysts, 65% of users will see these pages on mobile devices. So, the site should be adaptive, with easy navigation and as intelligibly and briefly as possible to convey information.
