This platform proposal was developed for Volvo as a client of Maeno & Co. for a specific event. They wanted to promote the launch of their new family-oriented car the XC40 by organizing a series of seminars given by experts on road safety and sponsored by the brand.
The main identity was based on Volvo's brand graphics and the other two are tailored to specific topics within the platform series. There was a "Kids Edition" seminar, tailored towards first-time parents and/or parents that wanted more information on how to act safely on roads while driving with their children. There was a "Storm Edition" proposed because of the constant flooding problems we have on roads and streets during strong rains and tropical storms.
The "Kids Edition" seminar was developed into a full event. The color palette was meant to be unisex and delicate while keeping the premium nature of the Volvo brand.
