Dettol Hand Sanitizer | Ambient Advertising
(University)
Brand: Dettol
Campaign: Guerilla Marketing for Dettol Instant Hand Sanitizer
Location: Supermarket, public playground, & public transport
Pushcarts/ trolleys are fitted with plexiglass with cockroach prints on it to imitate the pest crawling around the trolley. A signage is fitted to face the customer directly, telling them that they wouldn't have to worry if they use hand sanitiser. Stickers on the floor guide the customer to the aisle where they can purchase the hand sanitiser right away.
First concept location: Supermarket.
Small plastic rats are placed around a children's playground to remind parents that public areas like these are breeding grounds for bacteria. Multiple signs are placed around the park to encourage parents and their children to use hand sanitiser after using the playground. A sanitising station is also put up for passerby's to use.
Second concept location: Public playground
Stickers looking like dirty handprints are stuck onto the seats and handles of the train to remind passengers how many other people use the same train each day. Posters are put up in the train to encourage passengers to use hand sanitiser so they can have peace of mind. A hand sanitiser dispenser is also installed in the train interior for easy access.
Third concept location: Public transport
