Aftab Arab's profile

Search results redesign

Hotel Search results reskin
 
Redesigning the hotel search results page and updating the hotel cards in an attempt to clean up the visual design and bring more cards above the fold (whilst retaining exactly the same info). Changed the layout so that the price and Call to action buttons are more visible and easier to see as you scroll down the page. 
 
I added heirarchy to the text and prices  and used colour to determine the purpose of the card - i.e. pink for promotions, and black for a Top Secret product. I also redesigned the summary of the results on the left of the page (above the filters).
 
This simple reskin has brought huge increases in revenue for the business, which just goes to show that sometimes being simple is quite effective.
Old search results design
Working the magic on Zuji as well
Search results redesign
Published:

Search results redesign

Redesigning the search results for hotels across 6 different brands.

Published:

Creative Fields