La Liga MX has always claimed to be in the top 3 podium of social media soccer fan pages... as long as you look it from the scope of community volume.

Engagement was low so we set the standards for another level of engagement. That included a visual uplift for all of the communication agenda.

The brand was deconstructed and key elements were taken and given specific roles or responsibilities for the visual hierarchy and storytelling

Shapes, colors and lines that suggested high dynamism in the logo were confronted with dull graphics, so we aimed to translate that dynamism into each and every topic.