Paddy Power Betfair
This month Paddy Power is celebrating 30 years of causing mayhem and mischief and it marks my 5th year at the company. As a mark of both anniversaries and for my own self-indulgent / taking stock reasons*
I have decided to try and organize a collection that represents what I have done and currently do daily.
I have decided to try and organize a collection that represents what I have done and currently do daily.
Below I have split the bulk of work up into three main sections, new creative for our eGaming channels, past infographic work I have produced (and in some cases collaborative with) for our print team and last but by no means least examples of our desktop and mobile engagement. This is only a small representation of my work from the past 5 years as I know there is only so much scrolling one user must take (so apologies in advance!)
Thanks for viewing.
Thanks for viewing.
// eGaming 01
New creatives setup for the Games / Bingo / Casino and Poker channels within PPB – depending on the offer and promotion each channel has their own voice, colour theme and style.
// Infographics
Infographics setup for in-house material, social engagement and for the Daily Star supplement
(that goes out weekly and is an extension of the front cover).
(that goes out weekly and is an extension of the front cover).
// eGaming 02
// Mobile and Desktop Engagement
Coming up with responsive desktop and mobile layouts for various weekly offers, bespoke design created depending on the promotion / theme and channel. Setting up Google Play Store and Apple Store screenshot promos for our latest apps.
// eGaming 03
*And more to have a link to send my family and friends when they ask “so ummmm…. what do you do again?!”
