lastminute.com blog
Helped design the Lastminute.com blog with the Site and Marketing team. The idea was to create a blogging platform where guest bloggers and celebrity guest bloggers alongside the marketing team could post. The design supports and compliments the main site as well as using techniques to boost the social and SEO value.
The blog posts used to get on average 20 views a month, but since the redesign we've had over 10,000 views of the whole blog every month.