This was a long overdue project I wanted to do as a permanent reminder of what I love to do; design. I needed to create a visual identity that represented me: Jonah Andriani.

Without getting too complicated, I sought to combine my initials, "J" and "A" into a clean,  yet strong visual symbol. 

Going through the process of thinking, soaking in inspiration, jotting notes, sketching, creating in Illustrator, then starting all over because it didn't look right was frustrating. But, it had to be. This was what I was going to be put on my social media, my website, my business cards, etc.  

And that's what I enjoy about design. It's about the audience. It's about the possibilities. It's about the process.