Coach for Trainline
Trainline was looking for a way to tell their users that, aside from train tickets, they now also offer coach tickets. With a limited budget, tight deadline and limited brand assets (colour, type and tone of voice), we decided to create a simple animation for Trainline's social channels.
I drafted a script together with Trainline's copywriter and storyboarded the animation for the motion designer. We ended up with two versions to push out on Trainline's social channels, prompting the audience to book their coach tickets on the Trainline app.
Concept + Design
Lisanne Pinfield
Copywriting
Sarah Clayton
Lisanne Pinfield
Motion
Jonathan Ly
