GO-RIDE GROWTH CAMPAIGN
Government has extended the Car Plate Number rule (Ganjil-Genap) to a wider area from 6AM-9PM from 1st of August - 2nd of September (Violation will be penalised)
- Affected: Private cars, Online Cars Transportation
- Not affected: Public Transport, Private Motorcycles, Online Motorcycles Transportation
PUSH GO-RIDE (ONLINE MOTORCYCLES TRANSPORTATION) TRANSACTION AS THE MOST CONVENIENT SOLUTION FOR CAR PLATE NUMBER REGULATION THROUGH THE TACTICAL CAMPAIGN
HADEPIN SI GANJEN (GANJIL-GENAP) NAEK GO-RIDE
PHASE 01 - WASPADA SI GANJEN!
TELL PEOPLE ABOUT GANJIL GENAP RULES (TIME, LOCATION & PENALTY) AND PUT OUR PRODUCT AS THEIR TOP OF MIND SOLUTION
PHASE 02 - TIPE-TIPE HORANG NGEHADEPIN SI GANJEN!
IN THE SECOND WEEK, WE’LL SHOW SOME TIPS AND TRICK THAT WILL MAKE PEOPLE THINK HOW SILLY THOSE TIPS ARE
AND GO-RIDE IS THE PERFECT SOLUTION FOR THEM.
PHASE 03 - TIPE-TIPE HORANG NGEHADEPIN SI GANJEN!
IN THE THIRD WEEK, WE’LL SHOW SOME TIPS AND TRICK THAT WILL MAKE PEOPLE THINK HOW IMPOSSIBLE THOSE TIPS ARE AND GO-RIDE IS THE PERFECT SOLUTION FOR THEM.
Brand: GO-JEK
Agency: GO-JEK Creative Labs
CD: Bahari CK
Agency: GO-JEK Creative Labs
CD: Bahari CK
Creative Lead: Anom (Farid Hamdan)
Sr AD: Hirzi Harmaen
Sr AD: Hirzi Harmaen
CW: Febby Pratiwi
GD: Adit & Dandy
